La clé d’un événement réussi : les souliers du participant

Event UX Design expert Alexia Bhéreur-Lagounaris stresses the importance of creating memorable experiences at events. She encourages organizers to offer added value to participants by promoting human encounters and integrating playful elements to stimulate communication. However, she insists on respecting participants’ freedom by leaving these elements optional. She also advises organizers to live the participant’s experience to guarantee optimal accessibility. In short, the success of an event depends on careful, empathetic planning, with the emphasis on interaction and stimulation of participants.